Starting a New Blog is Really Hard

Starting a New Blog is Really Hard

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Everything comes with time

Or so they say!

Have you ever tried starting a new blog? It’s hard work. First, you have to think about what it is your blog is going to cover.

As if that wasn’t hard enough, next, you have to come up with the means of doing it. WordPress is always my go to platform for blogging. It should be yours, too. You can get a blog for free, and the WordPress tool is as versatile as you areVisit WordPress here.

Free blogs have limitations. Typically, what you save in dollars you lose in control. If you want a blog where you can control everything, and I mean literally everything, the simplest solution is to rent a VPS (Virtual Private Server) from a trusted provider. We use OVH.

Using a VPS has its advantages. It gives you control of things that providers such as GoDaddy, WordPress, and other hosts that offer managed hosting can’t. You can control what application serves your website (Apache, etc.), and you can control every single setting. This route requires some technical savvy. Although hosting providers like OVH offer VPS services starting at about 10 dollars, there is little to no technical support offered. That’s the trade-off for their low priced, high quality hosting.

A typical blogger trying to troubleshoot their website
A typical blogger trying to troubleshoot their website

This area of technical expertise is known as systems administration, and knowledge in this field pays off when it comes to managing websites and the servers they run on. Don’t have what it takes to run your own VPS? That doesn’t necessarily mean you have to resort to managed hosting options. Oh yeah, I definitely cringed saying that. “Managed Hosting.” Scary stuff.

Don’t know any system administration experts personally? No problem. There are sites like Fiverr and UpWork that can connect you with system administration professionals. Just remember, experience costs. Hiring freelancers is always a gamble. Either you’ll end up giving your first born son for trusted services or you’ll hire someone who, for lack of a better word, screws you over. Maybe I’m being a little bit harsh here. Again, everyone has to start somewhere – and people who don’t get work done or in someway hurt your interests don’t last long on freelance sites. Reputation and rating systems make sure of that. You might just get lucky hiring an up and coming freelancer who meets and exceeds your expectations.

Of course, if you have money, hiring the more expensive professionals should be no problem. Then again, maybe you yourself have what it takes to run a webserver. I guess you never know until you try. Good luck if that’s what you choose. Patience is truly a virtue here. I can’t imagine simultaneously running a webserver and frequently writing quality content. A jack of all trades is usually a master of none. Focus is important in life and in writing; pick something and stick to it. That sort of thing.

Whether you choose to go with a VPS, a similar service, or managed hosting, you need to think of what kind of writing you’ll do. Generally, blogs tend to focus on a specific topic or “niche.” Postard is ambitious; we’re trying to do a little bit of everything. As much as that gives us room to grow down the line, it also means we may be less appealing to readers searching for niche expertise. Niche blogs tend to do very well when they’re written by a knowledgeable and dedicated person.

After you decide what it is you’re going to write, you’re going to have to start actually writing it. Motivation isn’t what you need to think about. Motivation is for suckers. Doing something because you feel like it is there is not what drives success. Doing something because you’re disciplined to do it, even when you don’t want to, is what’s going to set your blog apart from the rest. A steady stream of quality content will keep readers coming back. You can even consider hiring freelance writers at sites like UpWork to write for you and help your blog produce more content, thus attracting more traffic.

Finally, you have to think “is this for fun, or do I want to make money here?” If it’s for fun, do it however you want and spend as little as possible. If it’s for money, follow the same rule – just make sure you do it in a way that will seriously appeal to readers. You want to make good impressions. You want people to come back and read again whether you’re writing for fun or pay.

When you’re writing for pay, you have several monetization options. The biggest option you have is advertisements, and the best advertising service based on its pay is Google AdSense. Research that more when you start your for-pay blog. You’ll want to be extremely familiar with all their rules – and they have a lot – and how to best maximize the money you make blogging with advertisements. If you want even more monetization options, there’s always paid content / subscriptions (use this sparingly – it annoys readers more than ads, and yes, that’s possible), sponsored posts, affiliate programs, and so on.

The key to a happy life is doing something you love and getting paid for it. Is writing for you? Do you love it? Could you see yourself doing it for a living? If so, blogging is for you. There’s real money to be made.

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Jonathan V.
Jonathan Villeneuve is the founder of Postard.com and the Chairman of Postard Media Inc. Jonathan enjoys writing about current events and politics, and firmly believes in free speech. He writes boring snippets about himself in his spare time.